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Number of items: 3.

Conference Proceedings

Srinvasanl, R and Lohith, CP and Kadadevaramth, Rajeshwar S and Shrisha, S (2015) Strategic Marketing and Innovation Performance of Indian MSMEs. In: Portland International Conference on Management of Engineering and Technology (PICMET), AUG 02-06, 2015, Portland, OR, pp. 127-133.

Srinivasan, R and Priyadarshini, S and Shrisha, S (2013) IMPACT OF INNOVATIVE TECHNOLOGIES IN TRANSPORT SERVICE ON CONSUMER BEHAVIOR-AN INDIAN CASE STUDY. In: 5th Annual EuroMed Conference of the EuroMed Academy of Business , OCT 04-05, 2012 , Montreux, SWITZERLAND, pp. 1500-1510.

Journal Article

Lohith, CP and Srinivasan, R and Kadadevaramath, RS and Shrisha, S (2017) Innovation and strategic marketing – the key factors: A literature review on Indian micro small medium enterprises. In: International Journal of Business and Systems Research, 12 (1). pp. 53-68.

This list was generated on Wed Sep 27 14:47:22 2023 IST.