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Strategic Marketing and Innovation Performance of Indian MSMEs

Srinvasanl, R and Lohith, CP and Kadadevaramth, Rajeshwar S and Shrisha, S (2015) Strategic Marketing and Innovation Performance of Indian MSMEs. In: Portland International Conference on Management of Engineering and Technology (PICMET), AUG 02-06, 2015, Portland, OR, pp. 127-133.

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Micro Small and Medium Enterprises (MSMEs) is an integral part of the Indian industrial sector. The distinctive features of MSMEs are less capital investment and high labour absorption which has created unprecedented importance to this sector. As per the Development Commissioner of MSME, the sector has the credit of being the second highest in employment in India, which stands next to agricultural sector. The MSMEs are very much needed in efficiently allocating the enormous labour supply and scarce capital by implementing labour intensive production processes. Associated with this high growth rates, MSMEs are also facing a number of problems like sub-optimal scale of operation, technological obsolescence, supply chain inefficiencies, increasing domestic and global competition, fund shortages, change in manufacturing & marketing strategies, turbulent and uncertain market scenario. To survive with such issues and compete with large and global enterprises, MSMEs need to adopt innovative approaches in their regular business operations. Among the manufacturing sectors, we find that they are unable to focus themselves in the present competition. This paper presents a brief literature of work done in MSMEs, Innovation and Strategic marketing with reference to Indian manufacturing firms.

Item Type: Conference Proceedings
Series.: Portland International Conference on Management of Engineering and Technology
Publisher: IEEE
Additional Information: Copy right for this article belongs to the IEEE, 345 E 47TH ST, NEW YORK, NY 10017 USA
Department/Centre: Division of Mechanical Sciences > Centre for Product Design & Manufacturing
Date Deposited: 02 Apr 2016 05:31
Last Modified: 23 Oct 2018 08:21
URI: http://eprints.iisc.ac.in/id/eprint/53600

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