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An intelligent product-information presentation in E-commerce

Manvi, SS and Venkataram, P (2005) An intelligent product-information presentation in E-commerce. In: Electronic Commerce Research and Applications, 4 (3). pp. 220-239.

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Electronic commerce (E-commerce) web-sites must be equipped with multimedia presentations for effective marketing of their products. Providing required product-information to a genuine buyer is a complex task in the present day web-based service environments. In this paper, we propose a distributed proxy based electronic shopping model, which is intelligent enough to study the customer behavior and plan the presentations accordingly by using a flexible multimedia synchronization model. The multimedia synchronization model is located at the proxy. The model triggers one of the three synchronization mechanisms, point, real-time continuous or adaptive synchronization based on the customer buying probability. The synchronization scheme employs a set of static and mobile agents: to estimate the network delays, to compute the skew, to monitor the loss and estimate the playout times of the presentation units of product-information. We simulated the electronic shopping model and the synchronization model to evaluate their operation effectiveness in several network scenarios. The benefits of scheme are: intelligent planning of product-information presentations, asynchronous delay estimation, flexibility and adaptability.

Item Type: Journal Article
Publication: Electronic Commerce Research and Applications
Publisher: Elsevier
Additional Information: Copyright of this artcile belongs to Elsevier.
Keywords: E-commerce;Agents;Multimedia;Synchronization;Customer behavior
Department/Centre: Division of Electrical Sciences > Electrical Communication Engineering
Date Deposited: 22 Jan 2007
Last Modified: 19 Sep 2010 04:33
URI: http://eprints.iisc.ac.in/id/eprint/9317

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