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Exploring the influence of service quality on the religious tourists' experience

Trivedi, H and Verma, M (2019) Exploring the influence of service quality on the religious tourists' experience. In: International Journal of Tourism Policy, 9 (3). pp. 181-200.

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Official URL: https://doi.org/10.1504/ijtp.2019.104888

Abstract

The paper aims to explore and analyse whether service quality has a significant influence on the experience of religious tourists. This paper also accounts for influence of attitudinal variables towards visitor's experience and service quality to substantiate the relationship. Overall, the study argues that the influence of service quality can be leveraged to enhance the experience of religious tourists. Primary data was collected through face to face interview using structured questionnaire and with exploratory factor analysis and the dimensionality of observed variables was reduced to derive latent variables. The underlying relationship between the derived latent variables was understood through structural equation modelling (SEM). Findings of the study may help organisers to explicitly focus on key service areas for proficient hospitality management for the successful organisation of such events. Further, the outcomes derived from the model may aid organisers for better planning of an event and enhance the experience of participants.

Item Type: Journal Article
Publication: International Journal of Tourism Policy
Publisher: Inderscience Publishers
Additional Information: The copyright for this article belongs to Inderscience Publishers.
Keywords: heritage tourism; religion; service quality; tourist attraction; tourist behavior; tourist destination
Department/Centre: Division of Mechanical Sciences > Civil Engineering
Date Deposited: 02 Dec 2022 09:36
Last Modified: 02 Dec 2022 09:36
URI: https://eprints.iisc.ac.in/id/eprint/78188

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