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The National e-Commerce Policy, 2019 How Adequate Is It to Achieve Its Objectives?

Nair, SS and Perumal, S and Subrahmanya, MHB (2022) The National e-Commerce Policy, 2019 How Adequate Is It to Achieve Its Objectives? In: Economic and Political Weekly, 57 (38). pp. 47-53.

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The draft national e-commerce policy 2019 states that the e-commerce platforms use network effects and mining of unstructured data to create entry barriers. We argue that network effects alone do not create sustainable competitive advantage for the platforms. The added effect of the high customer switching costs creates a dominant position for the big firms. It is to be noted that their business models are not built around data. The provision of consumer data or the regulation of foreign participation in this space, does not translate into better business opportunities for micro, small and medium enterprises due to their small-scale operations. Rather, the big domestic retail players might take over and limit the opportunities. © 2022 Economic and Political Weekly. All rights reserved.

Item Type: Journal Article
Publication: Economic and Political Weekly
Publisher: Economic and Political Weekly
Additional Information: The copyright for this article belongs to the Economic and Political Weekly.
Department/Centre: Division of Interdisciplinary Sciences > Management Studies
Date Deposited: 04 Nov 2022 06:36
Last Modified: 19 May 2023 09:39
URI: https://eprints.iisc.ac.in/id/eprint/77639

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