Measuring sentiments and attitude of people toward self-drive rental car services in Bangalore City, India

Verma, M and Verma, A and Narsaria, I (2021) Measuring sentiments and attitude of people toward self-drive rental car services in Bangalore City, India. In: Transportation Letters .

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Abstract

This paper explores the emotions of self-drive rental car users in India on social-media platform using sentiment analysis and estimates the relationship between socio-demographic factors and factors influencing the decision of renting a car. An ordered logit model is used to determine the factors which are affecting individuals� demographic characteristics to rent from a self-drive rental car service. A total of six models are computed for each of the influencing factors. The results suggest that there is a positive image of self-drive rental car service as perceived from social media platform and in the 18-25 years age group. Private employees are significantly affected by quality of car and ease to hire facility offered by this service. It is also estimated that time flexibility is the most influencing factor considered while renting a car. The outcomes of this study may aid these service providers in strategic planning and policy framework. © 2021 Informa UK Limited, trading as Taylor & Francis Group.

Item Type:	Journal Article
Publication:	Transportation Letters
Publisher:	Taylor and Francis Ltd.
Additional Information:	The copyright for this article belongs to Taylor and Francis Ltd.
Keywords:	Logistic regression; Sentiment analysis; Social networking (online), Age groups; Bangalore; Demographic characteristics; Ordered logit model; Policy framework; Service provider; Social media; Social media platforms, Population statistics
Department/Centre:	Division of Mechanical Sciences > Civil Engineering
Date Deposited:	10 Aug 2021 07:01
Last Modified:	10 Aug 2021 08:03
URI:	http://eprints.iisc.ac.in/id/eprint/69133

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