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Exploring Viral Phenomenon as an Innovative Trajectory

Anand, Archana Boppolige and Mathew, Mary (2014) Exploring Viral Phenomenon as an Innovative Trajectory. In: Portland International Conference on Management of Engineering & Technology (PICMET), JUL 27-31, 2014, Portland Int Ctr Management Engn & Technol, Japan Chapter, Kanazawa, JAPAN, pp. 3062-3072.

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The viral phenomenon has garnered a great deal of attention in the recent years. Although evidence of viral success exists the underlying factors leading to the phenomenon and its measurement still remains a grey area which needs to be explored. The viral phenomenon for a product or information and its distinction based on growth curve trajectory has not been rigorously explored in the previous works. This paper aims to understand the viral phenomenon that makes products or information go viral. The viral phenomenon trajectories that distinguish the viral from a non-viral phenomenon are demonstrated. The curve fitting methodology for viral phenomenon is adopted which has not been looked into in the previous works. TED talks are analyzed to understand the diffusion pattern, essentially one or more spike, within a time period. Insights drawn indicate the characteristic viral growth trajectories and its implication on innovation.

Item Type: Conference Proceedings
Series.: Portland International Conference on Management of Engineering and Technology
Publisher: IEEE
Additional Information: Copy right for this article belongs to the IEEE, 345 E 47TH ST, NEW YORK, NY 10017 USA
Department/Centre: Division of Interdisciplinary Sciences > Management Studies
Date Deposited: 22 Jun 2015 07:32
Last Modified: 22 Jun 2015 07:32
URI: http://eprints.iisc.ac.in/id/eprint/51753

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