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How design process for the Base of the Pyramid differs from that for the Top of the Pyramid

Jagtap, Santosh and Larsson, Andreas and Hiort, Viktor and Olander, Elin and Warell, Anders and Khadilkar, Pramod (2014) How design process for the Base of the Pyramid differs from that for the Top of the Pyramid. In: DESIGN STUDIES, 35 (5). pp. 527-558.

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Official URL: http://dx.doi.org/ 10.1016/j.destud.2014.02.007


The base (BOP) and the top (TOP) of the world income pyramid represent the poor people and the people from developed countries, respectively. The design of products for the BOP is an important ingredient of the poverty reduction approach that combines business development with poverty alleviation. However, the current understanding of the design for the BOP is limited. This study, using a protocol analysis, compared design processes for the BOP and TOP markets. The results indicate the difference between the design processes for these markets in terms of the design strategy employed by the designers (i.e. problem driven, solution driven strategy), their requirements handling behaviour, and their information behaviour. (C) 2014 Elsevier Ltd. All rights reserved.

Item Type: Journal Article
Additional Information: Copy right for this article belongs to the ELSEVIER SCI LTD, THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND
Keywords: Base of the Pyramid; design process; design activity; design behaviour; protocol analysis
Department/Centre: Division of Mechanical Sciences > Centre for Product Design & Manufacturing
Date Deposited: 03 Sep 2014 07:41
Last Modified: 03 Sep 2014 07:41
URI: http://eprints.iisc.ac.in/id/eprint/49713

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