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Comparison of the degree of creativity in the design outcomes using different design methods

Chulvi, Vicente and Mulet, Elena and Chakrabarti, Amaresh and Lopez-Mesa, Belinda and Gonzalez-Cruz, Carmen (2012) Comparison of the degree of creativity in the design outcomes using different design methods. In: Journal of Engineering Design, 23 (4). pp. 241-269.

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Official URL: http://www.tandfonline.com/doi/abs/10.1080/0954482...


This work analyses the influence of several design methods on the degree of creativity of the design outcome. A design experiment has been carried out in which the participants were divided into four teams of three members, and each team was asked to work applying different design methods. The selected methods were Brainstorming, Functional Analysis, and SCAMPER method. The `degree of creativity' of each design outcome is assessed by means of a questionnaire offered to a number of experts and by means of three different metrics: the metric of Moss, the metric of Sarkar and Chakrabarti, and the evaluation of innovative potential. The three metrics share the property of measuring the creativity as a combination of the degree of novelty and the degree of usefulness. The results show that Brainstorming provides more creative outcomes than when no method is applied, while this is not proved for SCAMPER and Functional Analysis.

Item Type: Journal Article
Publication: Journal of Engineering Design
Publisher: Taylor and Francis Group
Additional Information: Copyright of this article belongs to Taylor and Francis Group.
Keywords: design methods;creativity;novelty and usefulness
Department/Centre: Division of Mechanical Sciences > Centre for Product Design & Manufacturing
Date Deposited: 18 May 2012 08:58
Last Modified: 18 May 2012 09:04
URI: http://eprints.iisc.ac.in/id/eprint/44415

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