Assessing design creativity

Sarkar, Prabir and Chakrabarti, Amaresh (2011) Assessing design creativity. In: Design Studies, 32 (4). pp. 348-383.

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Abstract

Creativity is crucial for designing products and enabling innovation. Assessing creativity can help identify innovative designers and products, and support improvement of both. The literature variously defines creativity as a function of degree of novelty, usefulness, or both. Most methods for assessing creativity, however, focus only on assessing novelty of products. This research proposes a new method for assessing the creativity of products as a function of their novelty and usefulness. We develop individual methods for assessing novelty and usefulness of products. and then combine these into a method for assessing creativity of products. The proposed methods have been evaluated by benchmarking them, and other methods available from literature, against the collective, intuitive assessment of product creativity of experienced designers. (C) 2011 Elsevier Ltd. All rights reserved.

Item Type:	Journal Article
Publication:	Design Studies
Publisher:	Elsevier Science
Additional Information:	Copyright of this article belongs to Elsevier Science.
Keywords:	creativity;engineering design;measure creativity
Department/Centre:	Division of Mechanical Sciences > Centre for Product Design & Manufacturing
Date Deposited:	18 Jul 2011 09:29
Last Modified:	18 Jul 2011 09:29
URI:	http://eprints.iisc.ac.in/id/eprint/39104

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