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Srinvasanl, R and Lohith, CP and Kadadevaramth, Rajeshwar S and Shrisha, S (2015) Strategic Marketing and Innovation Performance of Indian MSMEs. In: Portland International Conference on Management of Engineering and Technology (PICMET), AUG 02-06, 2015, Portland, OR, pp. 127-133.
Lohith, CP and Srinivasan, R and Kadadevaramath, RS and Shrisha, S (2017) Innovation and strategic marketing – the key factors: A literature review on Indian micro small medium enterprises. In: International Journal of Business and Systems Research, 12 (1). pp. 53-68.