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Boppolige, AA and Gurtoo, A (2020) Exploring Viral Phenomenon Methodology for Tangible Purchased Products: Case of iPod and iPad. In: IEEE Transactions on Engineering Management, 67 (2). pp. 283-294.
Kamala, GV and Krishnaswamy, KN (1980) Factors influencing R And D Efforts of Manufacturing organizations - New Paradigm. In: IEEE Transactions on Engineering Management, 27 (1). pp. 18-23.