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Anand, Archana Boppolige and Mathew, Mary (2014) Exploring Viral Phenomenon as an Innovative Trajectory. In: Portland International Conference on Management of Engineering & Technology (PICMET), JUL 27-31, 2014, Portland Int Ctr Management Engn & Technol, Japan Chapter, Kanazawa, JAPAN, pp. 3062-3072.

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