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How Does Effectual Logic Impact Survival of High-tech Startups in an Emerging Economy? - Evidence from 99tests.com Case Study

Krishna, HS and Subrahmanya, Bala MH (2014) How Does Effectual Logic Impact Survival of High-tech Startups in an Emerging Economy? - Evidence from 99tests.com Case Study. In: IEEE International Conference on Management of Innovation and Technology (ICMIT), SEP 23-25, 2014, Singapore, SINGAPORE, pp. 230-235.

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Official URL: http://dx.doi.org/ 10.1109/ICMIT.2014.6942430

Abstract

During the early stages of operation, high-tech startups need to overcome the liability of newness and manage high degree of uncertainty. Several high-tech startups fail due to inability to deal with skeptical customers, underdeveloped markets and limited resources in selling an offering that has no precedent. This paper leverages the principles of effectuation (a logic of entrepreneurial decision making under uncertainty) to explain the journey from creation to survival of high-tech startups in an emerging economy. Based on the 99tests.com case study, this paper suggests that early stage high-tech startups in emerging economies can increase their probability of survival by adopting the principles of effectuation.

Item Type: Conference Proceedings
Additional Information: Copyright for this article belongs to the IEEE
Department/Centre: Division of Interdisciplinary Research > Management Studies
Depositing User: Id for Latest eprints
Date Deposited: 23 Mar 2015 10:14
Last Modified: 27 Nov 2018 15:45
URI: http://eprints.iisc.ac.in/id/eprint/51102

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